Sony launches BRAVIA 7II with true RGB technology in India: Price, features and more

Sony India has introduced its first True RGB BRAVIA TV, the BRAVIA 7II series, powered by RGB Backlight Master Drive Pro™. The new lineup promises richer colours, deeper contrast, and cinema-grade visuals, marking a major leap in home entertainment technology. Pre-booking for select models begins today across Sony retail stores, e-commerce platforms, and ShopatSC.com.At the heart of BRAVIA 7II is Sony’s proprietary RGB Backlight Master Drive Pro™, which independently controls red, green, and blue LEDs for exceptional colour precision. Combined with Cognitive Processor XR, the TV reproduces visuals with lifelike depth and clarity. Features such as RGB Triluminos Max with Luminance Booster, Smooth Colour Gradation, and X-Wide Angle Pro (on larger models) ensure vibrant colour volume, seamless tonal transitions, and consistent viewing from any angle.The BRAVIA 7II series starts with a 55-inch model and extends to 65-inch, 75-inch, 85-inch, and a flagship 98-inch variant expected in June. Sony’s design philosophy, Harmonic Presence, ensures the TVs blend seamlessly into modern living spaces with immersive frames and premium stands.The BRAVIA 7II supports Dolby Vision, HDR10, HLG, and IMAX® Enhanced, delivering creator-intended picture quality. On the audio front, Acoustic Multi-Audio+™, Voice Zoom 3, and 3D Surround Upscaling combine with Dolby Atmos® and DTS:X® to create multidimensional soundscapes. Studio Calibrated Modes for Netflix, Prime Video, and Sony Pictures Core further optimize content playback.Engineered for next-gen gaming, BRAVIA 7II supports 4K at 120fps, HDMI 2.1, ALLM, and VRR, ensuring smooth, responsive gameplay. Dedicated PlayStation 5 optimizations, including Auto HDR Tone Mapping and Auto Genre Picture Mode, enhance console experiences. On the smart side, the TV runs Google TV, offering access to 400,000+ movies and apps, hands-free voice search, and compatibility with Apple AirPlay, HomeKit, and Alexa devices. An upcoming Gemini AI update will bring smarter content recommendations and natural interactions.The BRAVIA 7II series is available starting today, with prices beginning at Rs 2,21,990 for the 55-inch model and Rs 2,74,990 for the 65-inch variant. Larger models, including the 75-inch, 85-inch, and 98-inch, will roll out between June and July 2026. Customers can pre-book select models immediately.